Sabo was founded in 2011 by Brisbane-based besties Thessy and Yiota (plot twist: they also happen to be sisters-in-law). The girls started out with a simple fashion-blog-turned-online-store, through which they sold a mix of vintage pieces, local labels as well as their own original designs. Before they knew it, they were featured on the 2016 Forbes 30 under 30 Asia list and had amassed over two million followers on social media. Sabo is now a curated collection of clothing, shoes, swimwear, sleepwear, formal wear all designed in house and exclusively sold by Sabo.
The #sabofam welcomes everyone - from our customers, sales assistants and designers to our models, photographers and social media followers. This family is united by a love of dressing up, having fun, and above all, supporting one another. We inspire and celebrate our #sabofam members while sharing clothes, advice and inside jokes.
Because that's what families do
Our Collections & Designs
We create exclusive, premium collections that are designed in Australia, just for you. Our pieces are as beautiful and unique as the babes who purchase them. Our team works hard to bring you fresh new styles weekly. Our design, sampling and production process from start to finish takes around 6-8 months per item, which means we work super hard to bring you that cute dress, bikini or formal gown you just purchased! It's made with lots of love from start to finish, just for you!
Our Sustainability Journey
We may not be perfect, but we are constantly improving our sustainability efforts for the good of our planet. We've started small, with a mix of recyclable/ biodegradable/ recycled packaging including our shipping satchels, garment bags, packing lists and order packaging. We now power our entire Sabo HQ via solar energy and have reduced our paper-use processes by 90%. To follow more on our Sustainability Journey, check out Our Sustainability and Ethical Production page.
Our Celeb Status
Bella Hadid, Kylie Jenner and Jennifer Lopez (just to name a few)
have all been spotted rocking Sabo designs, We've also been featured on CNN, Channel Nine, Channel Seven and
Channel Ten, as well as in Vogue, Grazia and cosmopolitan magazines. We can't wait for our next starring role - in your wardrobe.
We are regular donators and sponsors of lots of different charities and causes. We believe in giving back to our communities, no matter how big or small. You can find a list of some of the charities that we have donated to below, but our
proudest efforts have been our donations to the Australian Red Cross - We've donated over $130,000 worth of clothing and counting!
Aboriginal and Torres Strait Islander Healing Foundation
Yalari -Educating Indigenous Children
PA RESEARCH FOUNDATION
Great Duck Race
THE COFFEE CLUB
Charity Telethon Bail
NAACP Legal Defence Fund
Bright Pink Lipstick Day
Champions of Charity
SHARE THE DIGNITY
QLD Fire Service
PROJECT GEN Z
Official George Floyd Memorial Fund
MANAGE ME EVENTS
Youth Off the Street- La Fiesta Mexicana
WOMEN'S LEGAL SERVICE
THE INNER CIRCLE
SISTERS ON THE RUNWAY
NSW Wildfire Rescue + Education Service
Communities United Against Police Brutality Fund
Charity Fashion Parade
Charity Fashion Parade
AUSTRALIAN RED CROSS
Currently at $130,000 of clothing donated
In honour of Hendrick
NSW RURAL FIRE SERVICE
COMMUNITY ENTERPRISE FOUNDATION
Bushfire DIsaster Appeal
The Healing Foundation
Stolen Generations Survivors
Children in Yemen
RSPCA Cupcake Day
Animal rescue, rehome and rehab
SYDNEY CHILDREN'S HOSPITAL, RANDWICK